Papadi Integrated Marketing secures 4 PSL soccer club sponsorships for Old Mutual Life Assurance Company
Johannesburg, 28 February 2007
Old Mutual mandated Papadi to explore, pursue and conclude sponsorship deals with strategically selected professional football clubs in South Africa who were eager to enter into medium to long-term sponsorship arrangements with the financial services entity, the result of which will be to strengthen the presence of the Old Mutual brand in football.
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Four "Financial Solutions Partner" club sponsorships were announced on December 14 2006. The teams who signed 3 year deals are: Ajax Cape Town; Bloemfontein Celtic; Maritzburg United and Moroka Swallows.
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