Papadi have been closely involved with the strategic input for the major tournament and has facilitated the necessary sponsorship agreements in place. Papadi are currently in the process of deploying, managing and implementing the Cell C brand plan as well as integrating activities with the various governmental departments and local sporting bodies in order to boost local football in the respective areas of Soweto, Orange Farm, Tshwane, Royal Bafokeng, eThekweni, Pietermaritzburg and Newcastle.
The relevant media groups have been invited to this soccer extravaganza which will include celebrity appearances culminating in two "Champion of Champions" Finals that will take place in KZN and Gauteng/North West respectively.
The tournament is scheduled for the long weekend (6-9 April 2007) and the Finals will take place on the 27-29 April 2007.
8 community football Easter tournaments have been identified to kick start the campaign over the long weekend of 6 – 9 April 2007.
Kwa Mahlobo – Meadowlands, Soweto
Dona’s Mates – Orange Farm
Attridgeville – Tshwane
Umalazi – eThekweni
Claremont – eThekweni
Mbali – Pietermaritzburg
Madadeni – Newcastle
Papadi are proud to keep the uniqueness and authenticity of these events while also empowering the communities in all aspects.