CELL C LAUNCHES "SIDLALA SONKE" COMMUNITY FOOTBALL TOURNAMENT
Johannesburg, South Africa, 16 November 2008
MOBILE Operator Cell C today announced the addition of Free State to their highly successful annual community football tournaments, hosted in December.
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Following the introduction of Free State, the 2008 Cell C December Tournaments will see three major community football events hosted in Mangaung, Free State, Kwa Thema, Gauteng and Umlazi in KwaZulu-Natal.

This year’s tournaments, with an increased total prize money of R 360 000, will kick off on 14 December in Mangaung, followed by Gauteng and KwaZulu-Natal on 16 December. Whereas the inaugural Free State event is set to host its finals on 26 December, the KwaZulu-Natal and Gauteng events will host their finals on 28 and 30 December respectively.

"Cell C remains steadfast in its commitment to invest in communities, and these community football tournaments are an important aspect of Cell C living that commitment," says Cell C Head of Marketing Simon Camerer.

The Free State and Gauteng tournaments will feature 32 open men teams, eight masters, eight ladies and 16 junior teams. In KwaZulu-Natal, the event will comprise 32 open men teams, 16 masters, eight ladies and 8 junior teams. To add a unique local flavour to the proceedings, the organisers will also accommodate four teams from the hostels in the Free State and KwaZulu-Natal.

In keeping with Cell C’s differentiation to host high impact events, this year’s Cell C December Tournaments will also have a strong emphasis on direct community involvement. As a result, the organisers are working closely with local communities and football authorities to ensure that the tournaments are a success.

In the same vein, as in last year’s tournaments, local SAFA officials in the host regions will schedule the games and become tournament directors. Local hawkers and traders will once again be allocated dedicated areas to provide catering to the supporters and officials. They will also stand a chance to win fabulous prizes for the best stand.

"We’ve had tournaments organised before in our community, but last year’s event was the best. The event was well organised and the community was involved in all areas of running the event," says Joseph Mkhonza, SAFA Springs.

The organisers of the tournament, Papadi Integrated Marketing, have lined-up loads of entertainment to keep supporters at the tournaments on the edge of their seats. Entertainment for the young and old will be provided by local groups. Performances will include traditional and pantsula dancers, gumboot dancing and sky divers. For the little ones, there will be a dedicated and supervised children’s area. These areas will have facilities including Jumping Castles, waterslides and many more.

"Cell C values the partnerships that have been created with local communities and we are excited that the communities have embraced these tournaments. It is for this reason that we look forward to yet another successful event in December," adds Cell C sponsorship manager Richard Naledi.

In total, 125 matches will be played in the Free State and Gauteng, with 148 scheduled in KwaZulu-Natal.

The Mangaung tournament draw will take place on 8 December at the Outdoor Sports Centre in Rocklands, the Kwa Thema on 6 December at the Kwa Thema Community Hall and the Umlazi draw on 12 December at Victoria Mxenge Community Hall in Umlazi.

In addition to prizes and awards for individual performances, the participating teams will share R120 000 in prize money at each tournament.

Prize Money - Breakdown

Open Men
Winner - R50 000
Runners Up - R20 000
3rd and 4th - R5 000
5th-8th - R 1500

Masters
Winner - R5000
Runner Up - R3000

Ladies
Winner - R5000
Runner Up - R3000


Issued by:
Papadi Integrated Marketing
Tel: 011 609-5688
Email: info@papadi.co.za


For more information or to arrange an interview call the following:

Papadi Integrated Marketing : 011 609-5688
Cell C Corporate Communication : 011 324-4000

 
 
 
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