Old Mutual extends Papadi contract
Cape Town, Dec 2010, 10 December 2010
Old Mutual has extended an initial 4 year football agency contract with Papadi, who manage the football interests of the Financial Services company.
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Papadi were in initially approached to recommend and implement a football strategy for Africa’s largest Financial Services company.

Old Mutual’s initial football strategy included the "Financial Services" sponsorships with four PSL teams and included an off-season tournament for all.

Currently Old Mutual sponsors three PSL clubs in Bloemfontein Celtic, Ajax Cape Town and Moroka Swallows. These "supplier" partnerships are now into their 4th year and the off-season tournament has grown into one of the prestigious events on the soccer calendar.

The Old Mutual Mangaung Tournament is now an established event and is intended to provide the Old Mutual sponsored teams with an ideal pre-season tournament.

Papadi has worked closely with the strategic partners in Old Mutual, Bloemfontein Celtic and the Mangaung Municipality, to build the event into a sustainable venture.

Old Mutual has retained Papadi to provide strategic assistance, activation activity, PR and web content.

  Competitive Football  
  Bloemfontein Celtic - The CHAMPIONS  
  4 PSL teams go to battle  
  Great Branding - ideal for LIVE television  
  Large crowds  
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