“Papadi”, the Sotho word for “game”, prides itself in formulating world class sponsorship strategies with utmost integrity and passion. Innovation and an acute understanding of the target market is the key principle which we use in providing concise, well-researched and highly actionable marketing plans. Papadi is an integrated marketing communications company that focuses on providing highly creative, quality communications strategies for the sports industry in Southern Africa .
Our aim is to provide a balanced and effective integrated marketing communications solution that will focus on generating agreed financial and marketing returns for our targeted customers.
We conduct our business responsibly to ensure that we achieve outstanding results for our stakeholders while at the same time achieving superior financial returns balanced against our long-term growth thereby benefiting shareholders and fulfilling our commitments to the broader African sporting and music communities.
Key Focus Areas
Sponsorships – our dedicated core service offering includes initiating, developing and maintaining all aspects of sponsorships and merchandising for individuals, teams, events, and organizations. We also play a vital role in the procurement of sponsorship investment for rights holders.
Strategy – we blend client requirements with our specialist skill in order to achieve a strategic fit that is always competently delivered. Our innovation, relationship marketing, and licensing consulting adds value to both our clients project objectives and to the overall marketing return
Creativity – we produce highly creative and winning solutions
Exploitation of rights – we tactically implement campaigns to unlock brand value
Social upliftment programs – we run numerous programs focusing on optimizing client investments
As part of our dedicated core service
offering, Papadi initiates, develops and maintains all
aspects of sponsorships and merchandising for individuals,
teams, events, and organizations. We also play a vital
role in the the procurement and funding aspect of sponsorships